SISQUAL® WFM returns to Retail Forum Madrid, reinforcing its role as a strategic partner in the digital transformation of retail in Spain. The 14th edition of the largest national event in the sector will take place on 18 March at IFEMA and promises to be the biggest ever, bringing together more than 1,500 participants, 120 speakers and over 100 sponsors.
This year, the Retail Forum presents an innovative concept where the magic of the circus meets retail: visionaries, data ‘tightrope walkers,’ customer experience illusionists, and innovation artists take to the stage to show how the sector is being reinvented.
This edition’s programme includes:
- 4 parallel rooms with sessions on omnichannel, innovation, and customer experience;
- A dynamic auditorium combining disruptive content with moments of entertainment;
- Conversations between leaders and CEO meetings, bringing together the decision-makers who are defining the future of the sector;
- Experience zones dedicated to transformation, interaction and new ways of thinking about retail.
The future of retail can be experienced in the ‘Tienda del Futuro’
As in previous years, SISQUAL® WFM will be present at the iconic “Tienda del Futuro”, a space dedicated to technologies that are redefining physical retail. Here, visitors can watch live demonstrations of point-of-sale technologies and participate in immersive experiences focused on customer interaction.
This year, SISQUAL® WFM is taking an even more engaging approach, bringing the “WFM Game” to the public – a life-size interactive game that invites visitors to enter the world of workforce management (WFM) literally.
In this experience, participants take on the role of retail operation managers and dynamically go through the different stages of operational management, discovering how the various modules of SISQUAL® WFM integrate to create the “ideal schedule”, balancing operational efficiency, cost control and employee well-being.
SISQUAL® WFM enables companies in the retail sector to forecast demand (Forecast), plan resources, and make more strategic decisions through machine learning and predictive analytics. This way, managers can ensure that each employee is in the right place at the right time, adjusting operations in real time to business needs.
Commitment to the digitalisation of the Spanish market
SISQUAL® WFM’s presence at the 14th edition of the Retail Forum Madrid reinforces its role as a strategic partner for the sector in Spain. In 2025, the company established a partnership with Euromadi, the largest purchasing and services centre for the distribution sector in Spain and one of the most important organisations in the food and consumer goods distribution chain in Europe, to promote operational efficiency among the group’s members.
SISQUAL® WFM already has some of the country’s largest retailers as customers, including Mercadona, Fragadis, Alimerka, Masymas, CONDIS, among others. Internationally, SISQUAL® WFM has led clients in the sector, such as Metro AG, one of the world’s largest retail players, and more recently, it has won its first one client in Mexico through the food retail stores Tiendas Bara.
Don’t miss the opportunity to see SISQUAL® WFM‘s solutions up close at the “Tienda del Futuro” at Retail Forum Madrid 2026!
Book your demonstration now!
