On 17 and 18 June 2026, Madrid will host the first edition of ExpoRetail Iberoamérica, a new and innovative international event dedicated to the retail sector. SISQUAL® WFM will be in attendance, reinforcing its position as a strategic technology partner for the digitalisation and optimisation of operational management in the sector.
Over two days, IFEMA Madrid will host hundreds of strategic meetings, technology demonstrations and information sessions focused on the sector’s main challenges and opportunities. The organisers expect over 10,000 professionals and around 110 exhibiting companies to attend, including leaders from leading companies such as Walmart, Mango, Eroski, Primark, Ikea, MediaMarkt, McDonald’s, Leroy Merlin, Grupo Dia, Meta, Alibaba and NASA, amongst others.
WFM as a disruptive force in retail
In an increasingly competitive sector, under pressure from changing consumer habits, labour shortages, high staff turnover and the need for greater operational efficiency, the digitalisation of workforce management has become a critical success factor. In this context, WFM (Workforce Management) tools help retail companies address these challenges through an integrated approach to team management, shift planning, forecasting operational needs and optimising resources.
Using analytical intelligence and automation, WFM solutions enable retail companies to:
- Improve productivity and operational efficiency
- Ensure a better match between teams and demand
- Reduce costs associated with workforce planning and management
- Promote legal compliance and transparency in processes
- Improve employee experience and satisfaction
For SISQUAL® WFM, taking part in the first edition of ExpoRetail Iberoamérica represents an opportunity to engage with the market and share knowledge: “ExpoRetail Iberoamérica is a significant milestone for the retail sector in Spain and for the Ibero-American community. This is a prime opportunity to listen to the market, share experiences, reinforce our commitment to innovation and build new opportunities for collaboration,” says Teresa Morales Muñoz, Country Manager for SISQUAL® WFM in Spain.
The company’s participation in the event comes at a time of strong consolidation in the Spanish market, following a strategic partnership with Euromadi, the country’s largest purchasing and services centre for the retail sector and one of the most significant organisations in the food and fast-moving consumer goods supply chain in Europe.
With a focus on innovation and creating value for the sector, SISQUAL® WFM continues to invest in developing solutions that support the evolution of the retail sector and its teams. This commitment to modernising and improving the sector’s efficiency is reflected in the trust placed in the company by some of the market’s largest retail operators, such as Mercadona, Carrefour, Fragadis, Alimerka, Masymas and CONDIS.
Internationally, the company also supports market giants such as the Metro AG Group, one of the world’s largest players in the sector, and has more recently expanded its operations to Mexico, implementing at Tiendas Bara, one of the country’s leading discount store chains.
Visit us at ExpoRetail Iberoamérica – Stand B1, Hall 5, at IFEMA Madrid and discover how efficient team management can make a difference in retail!
Book a demo now!
