Between 21 and 23 October 2025, Belo Horizonte will host another edition of the Superminas Food Show, the largest food retail fair in Minas Gerais and the second-largest supermarket gathering in Brazil. Promoted by the Minas Gerais Supermarket Association (AMIS), the event will take place at Expominas and promises to bring together more than 60,000 participants and 500 exhibitors over three intense days of conferences and trade shows.
This year, Superminas celebrates 40 years of history, and its central theme will be ‘The purpose of work in retail and its impact on people’s lives.’ The supermarket sector is one of the pillars of Minas Gerais’ and Brazil’s economy. In Minas Gerais alone, food retail accounts for 7.8% of the state’s GDP and is also one of the largest employers, as well as a key link in the regional logistics chain. Important regions of the state of Minas Gerais, such as the Triângulo Mineiro, stand out for their economic strength and diverse production, with retail being a key driver of development.
In a constantly evolving market, the adoption of forecasting and planning technologies is essential for companies to ensure efficient and sustainable operations. That being said, WFM tools optimise management and increase operational efficiency, becoming vital in maintaining competitiveness and sustaining growth in the sector.
Through SISQUAL® WFM, supermarket chains can:
- Organise schedules efficiently;
- Improve team productivity;
- Reduce operating costs;
- Ensure a better quality of life for employees;
- Improve the customer experience.
Superminas 2025 will be a unique opportunity for the sector to see first-hand how technology can transform the future of food retail. “SISQUAL is very proud to participate in Superminas 2025. This is a strategic moment for us to show how our solutions can support the food retail sector in gaining efficiency, reducing costs and improving the consumer experience,” says José Pedro Fernandes, Vice President of SISQUAL® WFM.
SISQUAL® WFM has been an official partner of AMIS since 2022, reflecting a mutual commitment to supporting the development of retail in Minas Gerais and throughout Brazil. With a consolidated presence in the country, it serves major brands in the sector, including the Minas Gerais-based Supermaxi supermarket chain and the Viscardi, Dalben, Mundial, Alife Nino, and Confiança supermarkets. Globally, the company has clients such as Metro AG Group, one of the world’s most prominent players in the sector, reinforcing its international presence.
Want to know how SISQUAL® WFM can increase the efficiency of food retail operations?
Visit us at Superminas 2025, Stand #59 and schedule an exclusive demonstration!
