NRF 2025 is approaching and promises to be one of the most significant events for the retail sector next year. Held between 12 and 14 January 2025 at the Jacob K. Javits Convention Center in New York, the event will bring together around 40,000 visitors from more than 100 countries, approximately 6,200 brands, and 450 speakers. Under the slogan ‘Game Changer,’ NRF 2025 stands out as a focal point for all those who want to shape the future of retail, exploring trends and innovative solutions that can transform the sector.
Technology and AI at the Forefront of Retail
NRF 2025’s theme focuses on revolutionary technologies redefining the retail market. This year, the spotlight is on Artificial Intelligence (AI) and Generative AI, which are currently transformative tools that help companies create answers more agilely and efficiently. During the event, various presentations will explore how AI is changing the consumer experience, improving interaction with products, and optimising company operations.
Following previous editions, the NRF Innovation Lab will have a special space where visitors can interact with the latest technologies in an immersive experience. This year, under the ‘NRF 2025 Innovators‘ concept, visitors will be able to test the latest technological innovations first-hand, including AI, Augmented Reality, robotics, and facial recognition.
SISQUAL® WFM as an ‘Agent of Change’
This year, to explore the ‘Game Changer’ theme, SISQUAL® WFM is bringing a dynamic approach to the event, allowing visitors to experience the timeline of workforce management efficiently and interactively. At the SISQUAL® WFM stand, attendees will have the opportunity to participate in a board game where they can playfully explore the various phases of operational management through the modular solutions of the SISQUAL® WFM software. The challenge is to put yourself in the role of the retailer and identify each stage of your operation’s workforce management, from planning to payment.
This activity is designed to help visitors understand what tools are needed to create the ‘ideal timetable’ and how effective workforce management makes it easier to align operations with business needs.
SISQUAL® WFM integrates machine learning mechanisms for efficient workforce management and is committed to offering solutions that optimise planning and operations so that it can respond quickly to market changes.
If you’re visiting NRF 2025, don’t miss the chance to meet SISQUAL® WFM at Stand #6851 and participate in the game!
This is an opportunity to explore the WFM solutions transforming the retail sector worldwide, talk directly to our team of experts, and discover how together we can ‘change’ workforce management!
Join us and book a free demo!









