{"id":75747,"date":"2026-02-05T16:25:18","date_gmt":"2026-02-05T16:25:18","guid":{"rendered":"https:\/\/www.sisqualwfm.com\/sisqual-wfm-promove-interatividade-retail-forum-madrid-2026\/"},"modified":"2026-03-11T11:06:48","modified_gmt":"2026-03-11T11:06:48","slug":"sisqual-wfm-promove-interatividade-retail-forum-madrid-2026","status":"publish","type":"post","link":"https:\/\/www.sisqualwfm.com\/pt-pt\/sisqual-wfm-promove-interatividade-retail-forum-madrid-2026\/","title":{"rendered":"SISQUAL\u00ae WFM promove interatividade no Retail Forum Madrid 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW111952119 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111952119 BCX8\">A\u00a0<\/span><\/span><a class=\"Hyperlink SCXW111952119 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-pt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW111952119 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111952119 BCX8\">SISQUAL\u00ae WFM<\/span><\/span><\/a><span class=\"TextRun SCXW111952119 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111952119 BCX8\">\u00a0volta a marcar presen\u00e7a no\u00a0<\/span><\/span><a class=\"Hyperlink SCXW111952119 BCX8\" href=\"https:\/\/www.retailforum.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW111952119 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111952119 BCX8\">Retail<\/span><span class=\"NormalTextRun SCXW111952119 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SCXW111952119 BCX8\">Forum<\/span><span class=\"NormalTextRun SCXW111952119 BCX8\">\u00a0Madrid<\/span><\/span><\/a><span class=\"TextRun SCXW111952119 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111952119 BCX8\">, refor\u00e7ando o seu papel como parceira estrat\u00e9gica na transforma\u00e7\u00e3o digital do retalho em Espanha. A 14\u00aa edi\u00e7\u00e3o do maior evento nacional do setor realiza-se a 18 de mar\u00e7o, no IFEMA, e promete ser a maior de sempre, reunindo mais de<\/span><\/span><span class=\"TextRun SCXW111952119 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111952119 BCX8\">\u00a0<\/span><\/span><span class=\"TextRun SCXW111952119 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111952119 BCX8\">1.500 participantes, 120 oradores e mais de 100 patrocinadores.<\/span><\/span><span class=\"EOP SCXW111952119 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Este ano, o Retail Forum apresenta um conceito inovador onde a magia do circo encontra o retalho: vision\u00e1rios, \u201cequilibristas\u201d de dados, ilusionistas da experi\u00eancia do cliente e artistas da inova\u00e7\u00e3o sobem ao palco para mostrar como o setor est\u00e1 a ser reinventado.  <\/p>\n\n<p class=\"wp-block-paragraph\">A programa\u00e7\u00e3o desta edi\u00e7\u00e3o conta com: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>4 salas paralelas com sess\u00f5es sobre omnicanalidade, inova\u00e7\u00e3o e experi\u00eancia do cliente;<\/li>\n\n\n\n<li>Um audit\u00f3rio din\u00e2mico que combina conte\u00fados disruptivos com momentos de entretenimento ;<\/li>\n\n\n\n<li>Conversas entre l\u00edderes e encontros de CEOs, reunindo os decisores que est\u00e3o a definir o futuro do setor; <\/li>\n\n\n\n<li>Zonas de experi\u00eancia dedicadas \u00e0 transforma\u00e7\u00e3o, intera\u00e7\u00e3o e novas formas de pensar o retalho.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-retail-can-be-experienced-in-the-tienda-del-futuro\">\u202fFuturo do Retalho vive-se na \u201cTenda do Futuro\u201d <\/h2>\n\n<p class=\"wp-block-paragraph\">\u00c0 semelhan\u00e7a de anos anteriores, a SISQUAL\u00ae WFM estar\u00e1 presente na emblem\u00e1tica \u2018Tienda del Futuro\u2019, um espa\u00e7o dedicado \u00e0s tecnologias que est\u00e3o a redefinir o retalho f\u00edsico. \u00c9 aqui que os visitantes v\u00e3o poder acompanhar demonstra\u00e7\u00f5es \u2018in loco\u2019 de tecnologias aplicadas ao ponto de venda e participar em experi\u00eancias imersivas focadas na intera\u00e7\u00e3o com o cliente.  <\/p>\n\n<p class=\"wp-block-paragraph\">Este ano, a SISQUAL\u00ae WFM aposta numa abordagem ainda mais envolvente, levando ao p\u00fablico o \u2018WFM Game\u2019 &#8211; um jogo interativo em tamanho real, que convida os visitantes a entrar literalmente no universo da gest\u00e3o da for\u00e7a de trabalho (WFM). <\/p>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW56261683 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW56261683 BCX8\">Nesta experi\u00eancia, os participantes assumem o papel de respons\u00e1veis pela opera\u00e7\u00e3o de retalho e percorrem, de forma din\u00e2mica, as diferentes etapas da gest\u00e3o operacional, descobrindo como os\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW56261683 BCX8\">diversos \u202fm\u00f3dulos<\/span><span class=\"NormalTextRun SCXW56261683 BCX8\">\u00a0do\u00a0<\/span><\/span><a class=\"Hyperlink SCXW56261683 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-pt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW56261683 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW56261683 BCX8\">SISQUAL\u00ae WFM<\/span><\/span><\/a><span class=\"TextRun SCXW56261683 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW56261683 BCX8\">\u00a0se integram para criar o \u201chor\u00e1rio ideal\u201d, equilibrando efici\u00eancia operacional, controlo de custos e bem-estar dos colaboradores.<\/span><\/span><span class=\"EOP SCXW56261683 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW145741381 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145741381 BCX8\">O\u202fSISQUAL\u00ae WFM permite\u202f<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW145741381 BCX8\">\u00e0s <\/span><span class=\"NormalTextRun SCXW145741381 BCX8\">\u202f<\/span><\/span><a class=\"Hyperlink SCXW145741381 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-pt\/retalho-alimentar\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW145741381 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145741381 BCX8\">empresas do setor retalhista<\/span><\/span><\/a><span class=\"TextRun SCXW145741381 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145741381 BCX8\">\u202fprever necessidades (<\/span><\/span><a class=\"Hyperlink SCXW145741381 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-pt\/produto\/forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW145741381 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145741381 BCX8\">Forecast<\/span><\/span><\/a><span class=\"TextRun SCXW145741381 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145741381 BCX8\">), planear recursos e tomar decis\u00f5es mais estrat\u00e9gicas, atrav\u00e9s de mecanismos de\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145741381 BCX8\">machine<\/span><span class=\"NormalTextRun SCXW145741381 BCX8\">\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145741381 BCX8\">learning<\/span><span class=\"NormalTextRun SCXW145741381 BCX8\">\u202fe de an\u00e1lise\u202fpreditiva. Desta forma, os gestores podem assegurar que cada colaborador esteja no local certo, no momento certo, ajustando as opera\u00e7\u00f5es em tempo real \u00e0s necessidades do neg\u00f3cio.\u202f<\/span><\/span><span class=\"EOP SCXW145741381 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-commitment-to-the-digitalisation-of-the-spanish-market\">O compromisso com a digitaliza\u00e7\u00e3o do mercado espanhol <\/h2>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW109808300 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109808300 BCX8\">A presen\u00e7a da SISQUAL\u00ae WFM na 14\u00aa edi\u00e7\u00e3o do\u00a0<\/span><\/span><a class=\"Hyperlink SCXW109808300 BCX8\" href=\"https:\/\/www.retailforum.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW109808300 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109808300 BCX8\">Retail<\/span><span class=\"NormalTextRun SCXW109808300 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SCXW109808300 BCX8\">Forum<\/span><span class=\"NormalTextRun SCXW109808300 BCX8\">\u00a0Madrid<\/span><\/span><\/a><span class=\"TextRun SCXW109808300 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109808300 BCX8\">\u00a0refor\u00e7a o seu papel como\u202f<\/span><\/span><a class=\"Hyperlink SCXW109808300 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-pt\/sisqual-wfm-e-euromadi-unem-se-para-acelerar-digitalizacao-do-retalho-em-espanha\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW109808300 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109808300 BCX8\">parceiro estrat\u00e9gico do setor<\/span><\/span><\/a><span class=\"TextRun SCXW109808300 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109808300 BCX8\">\u202fem Espanha. Em 2025 a empresa estabeleceu uma parceria com a\u202f<\/span><\/span><a class=\"Hyperlink SCXW109808300 BCX8\" href=\"https:\/\/www.euromadi.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW109808300 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109808300 BCX8\">Euromadi<\/span><\/span><\/a><span class=\"TextRun SCXW109808300 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW109808300 BCX8\">, a maior central de compras e servi\u00e7os para o setor da distribui\u00e7\u00e3o em Espanha\u202fe\u202fuma das organiza\u00e7\u00f5es mais relevantes na cadeia de distribui\u00e7\u00e3o alimentar e de grande consumo na Europa, com o objetivo de promover a efici\u00eancia operacional junto dos associados do grupo.<\/span><\/span><\/p>\n\n<p class=\"wp-block-paragraph\">A SISQUAL\u00ae WFM j\u00e1\u202ftem como clientes\u202falguns dos maiores retalhistas do pa\u00eds, incluindo\u202fMercadona,\u202fFragadis,\u202fAlimerka,\u202fMasymas, CONDIS, entre outros.\u202fA n\u00edvel internacional, a SISQUAL\u00ae WFM, det\u00e9m clientes \u202fde refer\u00eancia no setor como o Metro AG, um dos maiores\u202fplayers\u202fmundiais do retalho e, mais recentemente, conquistou o primeiro cliente no M\u00e9xico, atrav\u00e9s das lojas de retalho alimentar Tiendas Bara.\u202f <\/p>\n\n<h5 class=\"wp-block-heading\" id=\"h-don-t-miss-the-opportunity-to-see-sisqual-wfm-s-solutions-up-close-at-the-tienda-del-futuro-at-retail-forum-madrid-2026\"><h5><strong><span class=\"TextRun SCXW98290287 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW98290287 BCX8\">N\u00e3o perca a oportunidade de conhecer de perto as solu\u00e7\u00f5es da\u202f<\/span><\/span><a class=\"Hyperlink SCXW98290287 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-pt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW98290287 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW98290287 BCX8\">SISQUAL\u00ae WFM<\/span><\/span><\/a><span class=\"TextRun SCXW98290287 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW98290287 BCX8\">\u202fna\u202f\u2018Tenda do Futuro\u2019\u202fno\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98290287 BCX8\">Retail<\/span><span class=\"NormalTextRun SCXW98290287 BCX8\">\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW98290287 BCX8\">Forum<\/span><span class=\"NormalTextRun SCXW98290287 BCX8\">\u202fMadrid 2026!<\/span><\/span><span class=\"EOP SCXW98290287 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:320}\">\u00a0<\/span><\/strong><\/h5><\/h5>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW106216770 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106216770 BCX8\">Marque j\u00e1 a sua\u202f<\/span><\/span><a class=\"Hyperlink SCXW106216770 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-pt\/solicite-uma-demonstracao\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW106216770 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106216770 BCX8\">demonstra\u00e7\u00e3o<\/span><\/span><\/a><span class=\"TextRun SCXW106216770 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW106216770 BCX8\">!\u202f<\/span><\/span><span class=\"EOP SCXW106216770 BCX8\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0SISQUAL\u00ae WFM\u00a0volta a marcar presen\u00e7a no\u00a0Retail\u00a0Forum\u00a0Madrid, refor\u00e7ando o seu papel como parceira estrat\u00e9gica na transforma\u00e7\u00e3o digital do retalho em Espanha. A 14\u00aa edi\u00e7\u00e3o do maior evento nacional do setor realiza-se a 18 de mar\u00e7o, no IFEMA, e promete ser a maior de sempre, reunindo mais de\u00a01.500 participantes, 120 oradores e mais de 100 patrocinadores.\u00a0 Este [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":75740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1671,1584,1559,1691],"tags":[],"class_list":["post-75747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-outras-industrias-2","category-retalho-alimentar","category-retalho-especializado"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/posts\/75747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=75747"}],"version-history":[{"count":2,"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/posts\/75747\/revisions"}],"predecessor-version":[{"id":76874,"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/posts\/75747\/revisions\/76874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/media\/75740"}],"wp:attachment":[{"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=75747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=75747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=75747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}