{"id":70502,"date":"2025-09-09T15:56:04","date_gmt":"2025-09-09T15:56:04","guid":{"rendered":"https:\/\/www.sisqualwfm.com\/sisqual-wfm-leva-inovacao-ao-retail-forum-barcelona-2025\/"},"modified":"2025-09-16T15:29:52","modified_gmt":"2025-09-16T15:29:52","slug":"sisqual-wfm-leva-inovacao-ao-retail-forum-barcelona-2025","status":"publish","type":"post","link":"https:\/\/www.sisqualwfm.com\/pt-br\/sisqual-wfm-leva-inovacao-ao-retail-forum-barcelona-2025\/","title":{"rendered":"SISQUAL\u00ae WFM leva inova\u00e7\u00e3o ao Retail Forum Barcelona 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW158949991 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158949991 BCX8\">No pr\u00f3ximo dia 21 de <\/span><span class=\"NormalTextRun SCXW158949991 BCX8\">O<\/span><span class=\"NormalTextRun SCXW158949991 BCX8\">utubro, Barcelona ser\u00e1 palco da 4\u00aa edi\u00e7\u00e3o do <\/span><\/span><a class=\"Hyperlink SCXW158949991 BCX8\" href=\"https:\/\/www.retailforum.es\/barcelona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW158949991 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW158949991 BCX8\" data-ccp-charstyle=\"Hyperlink\">Retail<\/span> <span class=\"NormalTextRun SCXW158949991 BCX8\" data-ccp-charstyle=\"Hyperlink\">Forum<\/span><span class=\"NormalTextRun SCXW158949991 BCX8\" data-ccp-charstyle=\"Hyperlink\"> Barcelona<\/span><\/span><\/a><span class=\"TextRun SCXW158949991 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158949991 BCX8\">, um dos eventos mais relevantes do setor de varejo<\/span><span class=\"NormalTextRun SCXW158949991 BCX8\"> espanhol<\/span><span class=\"NormalTextRun SCXW158949991 BCX8\">. Realizado no Hotel Barcel\u00f3 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW158949991 BCX8\">Sants<\/span><span class=\"NormalTextRun SCXW158949991 BCX8\">, o encontro <\/span><span class=\"NormalTextRun SCXW158949991 BCX8\">ir\u00e1 <\/span><span class=\"NormalTextRun SCXW158949991 BCX8\">reuni<\/span><span class=\"NormalTextRun SCXW158949991 BCX8\">r<\/span><span class=\"NormalTextRun SCXW158949991 BCX8\"> mais de 300 l\u00edderes e especialistas do varejo, tornando-se um espa\u00e7o de debate sobre as tend\u00eancias e inova\u00e7\u00f5es que moldam o futuro do setor.<\/span><\/span><span class=\"EOP SCXW158949991 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">Sob o tema \u2018Barcelona reinventa el retail \u2013 Tradi\u00e7\u00e3o, Tecnologias e Experi\u00eancias que Transformam o Futuro\u2019, a feira ir\u00e1 abordar t\u00f3picos que v\u00e3o desde a omnicanalidade e com\u00e9rcio unificado at\u00e9 \u00e0 Intelig\u00eancia Artificial Generativa (GenAI), passando por novos modelos de neg\u00f3cio, experi\u00eancia do cliente (CX), digitaliza\u00e7\u00e3o, log\u00edstica e sustentabilidade. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-wfm-forecasting-and-efficiency-at-the-service-of-retail\"><strong><span class=\"TextRun SCXW104591012 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104591012 BCX8\">WFM: P<\/span><span class=\"NormalTextRun SCXW104591012 BCX8\">revis\u00e3o e efici\u00eancia a servi\u00e7o do varejo<\/span><\/span><\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW12534920 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12534920 BCX8\">Assim como na edi\u00e7\u00e3o anterior, a <\/span><\/span><a class=\"Hyperlink SCXW12534920 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW12534920 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12534920 BCX8\" data-ccp-charstyle=\"Hyperlink\">SISQUAL\u00ae WFM<\/span><\/span><\/a><span class=\"TextRun SCXW12534920 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12534920 BCX8\"> ir\u00e1 patrocinar <\/span><span class=\"NormalTextRun SCXW12534920 BCX8\">a \u201cTenda do Futuro\u201d<\/span><span class=\"NormalTextRun SCXW12534920 BCX8\">, <\/span><span class=\"NormalTextRun SCXW12534920 BCX8\">um dos <\/span><span class=\"NormalTextRun SCXW12534920 BCX8\">locais<\/span><span class=\"NormalTextRun SCXW12534920 BCX8\"> mais visitados do evento. <\/span><span class=\"NormalTextRun SCXW12534920 BCX8\">Neste espa\u00e7o, os visitantes descobrem<\/span><span class=\"NormalTextRun SCXW12534920 BCX8\"> como as ferramentas de <\/span><\/span><a class=\"Hyperlink SCXW12534920 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-br\/o-que-e-wfm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW12534920 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12534920 BCX8\" data-ccp-charstyle=\"Hyperlink\">Workforce<\/span><span class=\"NormalTextRun SCXW12534920 BCX8\" data-ccp-charstyle=\"Hyperlink\"> Management<\/span><\/span><\/a><span class=\"TextRun SCXW12534920 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12534920 BCX8\"> combinam inova\u00e7\u00e3o tecnol\u00f3gica com as necessidades reais de gest\u00e3o das empresas, trazendo mais agilidade, efici\u00eancia e flexibilidade ao setor.<\/span><\/span><span class=\"EOP SCXW12534920 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u201cO setor do varejo na Espanha \u00e9 um dos mais din\u00e2micos e competitivos da Europa. Estar no Retail Forum Barcelona \u00e9 a oportunidade ideal para mostrarmos como a SISQUAL\u00ae WFM pode ajudar os varejistas a antecipar necessidades e transformar os seus processos, tornando-os mais \u00e1geis, sustent\u00e1veis e centrados no cliente\u201d, explica Jos\u00e9 Pedro Fernandes, Vice-Presidente da SISQUAL\u00ae WFM.  <\/p>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW251636664 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW251636664 BCX8\">O<\/span><span class=\"NormalTextRun SCXW251636664 BCX8\"> SISQUAL\u00ae WFM permite <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW251636664 BCX8\">\u00e0s<\/span> <\/span><a class=\"Hyperlink SCXW251636664 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-br\/varejo-alimentar\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW251636664 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW251636664 BCX8\" data-ccp-charstyle=\"Hyperlink\">empresas do setor varejista<\/span><\/span><\/a><span class=\"TextRun SCXW251636664 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW251636664 BCX8\"> prever necessidades (<\/span><\/span><a class=\"Hyperlink SCXW251636664 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-br\/produto\/forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"SCXW251636664 BCX8\"><span class=\"TextRun Underlined SCXW251636664 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW251636664 BCX8\" data-ccp-charstyle=\"Hyperlink\">Forecast<\/span><\/span><\/span><\/a><span class=\"TextRun SCXW251636664 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW251636664 BCX8\">), planejar recursos e tomar decis\u00f5es mais estrat\u00e9gicas, atrav\u00e9s de mecanismos de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW251636664 BCX8\">machine<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW251636664 BCX8\">learning<\/span><span class=\"NormalTextRun SCXW251636664 BCX8\"> e an\u00e1lise <\/span><span class=\"NormalTextRun SCXW251636664 BCX8\">preditiva. Desta forma, os gestores podem assegurar que cada colaborador esteja no local certo, no momento certo, ajustando as opera\u00e7\u00f5es em tempo real \u00e0s necessidades do mercado.<\/span><\/span><span class=\"EOP SCXW251636664 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-commitment-to-the-digitalisation-of-the-sector\"><strong><span class=\"TextRun SCXW84479751 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW84479751 BCX8\">Compromisso com <\/span><span class=\"NormalTextRun SCXW84479751 BCX8\">a digitaliza\u00e7\u00e3o<\/span><span class=\"NormalTextRun SCXW84479751 BCX8\"> do <\/span><span class=\"NormalTextRun SCXW84479751 BCX8\">setor<\/span><\/span><span class=\"EOP SCXW84479751 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW238215518 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238215518 BCX8\">A presen\u00e7a da SISQUAL\u00ae WFM no <\/span><\/span><a class=\"Hyperlink SCXW238215518 BCX8\" href=\"https:\/\/www.retailforum.es\/barcelona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW238215518 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW238215518 BCX8\" data-ccp-charstyle=\"Hyperlink\">Retail<\/span> <span class=\"NormalTextRun SCXW238215518 BCX8\" data-ccp-charstyle=\"Hyperlink\">Forum<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\" data-ccp-charstyle=\"Hyperlink\"> Barcelona<\/span><\/span><\/a><span class=\"TextRun SCXW238215518 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238215518 BCX8\"> 2025 refor\u00e7a o seu papel como <\/span><\/span><a class=\"Hyperlink SCXW238215518 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-br\/sisqual-wfm-e-euromadi-unem-se-para-acelerar-digitalizacao-do-varejo-na-espanha\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW238215518 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW238215518 BCX8\" data-ccp-charstyle=\"Hyperlink\">parceiro estra<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\" data-ccp-charstyle=\"Hyperlink\">t<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\" data-ccp-charstyle=\"Hyperlink\">\u00e9gico do setor<\/span><\/span><\/a><span class=\"TextRun SCXW238215518 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238215518 BCX8\"> em Espanha. A empresa j\u00e1 <\/span><span class=\"NormalTextRun SCXW238215518 BCX8\">tem como clientes<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\"> alguns dos maiores varejistas do pa\u00eds, incluindo <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238215518 BCX8\">Mercadona<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238215518 BCX8\">Fragadis<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238215518 BCX8\">Alimerka<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238215518 BCX8\">Masymas<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\"> e, mais recentemente, os Supermercados CONDIS, sediados em Barcelona.<\/span> <span class=\"NormalTextRun SCXW238215518 BCX8\">A n\u00edvel internacional, a SISQUAL\u00ae WFM apoia tamb\u00e9m grupos de refer\u00eancia como o Metro AG, um dos maiores <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW238215518 BCX8\">players<\/span><span class=\"NormalTextRun SCXW238215518 BCX8\"> mundiais do varejo.<\/span><\/span><span class=\"EOP SCXW238215518 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW181179950 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181179950 BCX8\">N\u00e3o perca a oportunidade de conhecer de perto as solu\u00e7\u00f5es da <\/span><\/span><a class=\"Hyperlink SCXW181179950 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW181179950 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW181179950 BCX8\" data-ccp-charstyle=\"Hyperlink\">SISQUAL\u00ae WFM<\/span><\/span><\/a><span class=\"TextRun SCXW181179950 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181179950 BCX8\"> n<\/span><span class=\"NormalTextRun SCXW181179950 BCX8\">a <\/span><span class=\"NormalTextRun SCXW181179950 BCX8\">\u2018<\/span><span class=\"NormalTextRun SCXW181179950 BCX8\">Tenda do Futuro<\/span><span class=\"NormalTextRun SCXW181179950 BCX8\">\u2019<\/span><span class=\"NormalTextRun SCXW181179950 BCX8\"> no<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181179950 BCX8\">Retail<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW181179950 BCX8\">Forum<\/span><span class=\"NormalTextRun SCXW181179950 BCX8\"> Barcelona 2025<\/span><span class=\"NormalTextRun SCXW181179950 BCX8\">!<\/span><\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW8474339 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8474339 BCX8\">Marque j\u00e1 a sua <\/span><\/span><a class=\"Hyperlink SCXW8474339 BCX8\" href=\"https:\/\/www.sisqualwfm.com\/pt-br\/solicite-uma-demonstracao\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW8474339 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW8474339 BCX8\" data-ccp-charstyle=\"Hyperlink\">demonstra\u00e7\u00e3o<\/span><\/span><\/a><span class=\"TextRun SCXW8474339 BCX8\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8474339 BCX8\">!<\/span><\/span><span class=\"EOP SCXW8474339 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No pr\u00f3ximo dia 21 de Outubro, Barcelona ser\u00e1 palco da 4\u00aa edi\u00e7\u00e3o do Retail Forum Barcelona, um dos eventos mais relevantes do setor de varejo espanhol. Realizado no Hotel Barcel\u00f3 Sants, o encontro ir\u00e1 reunir mais de 300 l\u00edderes e especialistas do varejo, tornando-se um espa\u00e7o de debate sobre as tend\u00eancias e inova\u00e7\u00f5es que moldam [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":70499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1672,1556,1595],"tags":[],"class_list":["post-70502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-pt-br","category-varejo-alimentar","category-varejo-especializado"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/posts\/70502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/comments?post=70502"}],"version-history":[{"count":1,"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/posts\/70502\/revisions"}],"predecessor-version":[{"id":70503,"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/posts\/70502\/revisions\/70503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/media\/70499"}],"wp:attachment":[{"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/media?parent=70502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/categories?post=70502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pt-br\/wp-json\/wp\/v2\/tags?post=70502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}