{"id":41591,"date":"2022-07-15T11:35:58","date_gmt":"2022-07-15T11:35:58","guid":{"rendered":"https:\/\/www.sisqualwfm.com\/changes-in-behaviour-and-the-retail-reinvention-with-covid-19\/"},"modified":"2024-08-27T19:16:24","modified_gmt":"2024-08-27T19:16:24","slug":"changes-in-behaviour-and-the-retail-reinvention-with-covid-19","status":"publish","type":"post","link":"https:\/\/www.sisqualwfm.com\/pl\/changes-in-behaviour-and-the-retail-reinvention-with-covid-19\/","title":{"rendered":"Changes in behaviour and the retail reinvention with Covid-19"},"content":{"rendered":"

[vc_column_text css_animation=”none”]The Coronavirus has come to completely change consumer behavior<\/strong>. The fear associated with the risks of contamination led to an increase<\/strong> in online shopping<\/strong> compared to trips to physical stores, but we should also stress the increase in the search for proximity solutions.<\/p>\n

During the period of adaptation to life in quarantine, our priorities naturally changed<\/strong>. Securing food stocks with an extended expiration date that can be kept for longer periods has taken a higher priority level, reveals a study by\u00a0Nielsen<\/a>, American information,\u00a0data\u00a0and\u00a0measurement company.<\/p>\n

The same report also revealed new important indicators of retail in terms of chosen stores\u2019 typology. It shows that the most suspicious and fearful consumers prefer to make quick trips closer to home<\/strong>, avoiding unnecessary ones. It is also interesting that the \u201cavailable online shopping platforms, especially for groceries, medicines, and other necessary items, have seen a surge in usage over the last few weeks as consumers prefer not to venture into stores and have increasingly opted for these reduced touchpoint alternatives,”<\/em> says Gareth Paterson, Associate Director and Vertical Retailer for Nielsen South Africa.<\/p>\n

Facing the current situation and given the fact that the deconfinement phase has already begun, establishments and large surfaces that bring together a great number of people<\/strong>, such as large stores, shopping centers, supermarkets, pharmacies, restaurants, or public services are already tackling some changes in what controlling their capacity <\/strong>is concerned. These will ensure<\/strong> the safety conditions<\/strong> for both workers and customers. It is estimated that these types of establishments\u2019 capacity will be reduced by 20% up to 40%<\/strong> as a preventive measure during the upcoming months.<\/p>\n

This reflects adaptation requirements<\/strong> for establishments that have already been authorized to reopen. Many of them are already implementing extensive safety measures, such as reducing operating hours, disinfecting sale points, the minimum distance required between people, making the usage of a mask and gloves inside mandatory, and limiting capacity.<\/p>\n

Controlling the capacity <\/strong>will be one of the first measures to be applied by retailers in order to ensure the minimum safety distance between people<\/strong> by implementing a system of entry and exit control. The purpose of the SISQUAL Footfall<\/a>\u00a0module<\/strong> is exactly this, the system allows you to know how many people are inside<\/strong> an establishment, monitors the behaviour of in-store visitors and provides cross data with employee performance. The people counters can be installed anywhere, from kiosks to shops, departments, bars, among others. Thus, besides solving a problem effectively, it is also a very useful management and marketing tool.<\/p>\n

From these premises, we may be going to watch two movements: on the one hand, the growth of online shopping<\/strong> rather than shopping at physical stores, for fear of contamination. And, on the other hand, the traditional retail adaptation<\/strong> both to the public (their concerns and desires) and to the legal impositions of a post-covid19 world.<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_column_text css_animation=”none”]The Coronavirus has come to completely change consumer behavior. The fear associated with the risks of contamination led to an increase in online shopping compared to trips to physical stores, but we should also stress the increase in the search for proximity solutions. During the period of adaptation to life in quarantine, our priorities […]<\/p>\n","protected":false},"author":3,"featured_media":41592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1537],"tags":[],"class_list":["post-41591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/posts\/41591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/comments?post=41591"}],"version-history":[{"count":2,"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/posts\/41591\/revisions"}],"predecessor-version":[{"id":55090,"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/posts\/41591\/revisions\/55090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/media\/41592"}],"wp:attachment":[{"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/media?parent=41591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/categories?post=41591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisqualwfm.com\/pl\/wp-json\/wp\/v2\/tags?post=41591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}